A Time for Change

As Obama mania takes hold, all eyes are turning towards Washington DC for what is perhaps the most eagerly anticipated presidential inauguration of all time. It is estimated that some 1.5 billion people will take part in this historic event through the various media channels of television, radio and the internet, and there can be little doubt that many of those working in offices will be somewhat distracted at their desks on Tuesday.

It is indeed a time for change at all levels, the problems in the global economy and political unrest in troubled regions present a whole host of opportunities for Barack Obama to implement policies for real change, that address these issues.

Believe it or not, the Presidential watch is also a subject of much debate and speculation, particularly when an inauguration is on the calendar. In the modern era US presidents have been very modest with their choice of time piece. The reasons for this are obvious, they want to connect with the people and sporting a Patek Philippe calibre doesn’t really send the right message.

Bill Clinton famously wore a Timex during his time in office. This $50 watch served him well and presented the right image to the public. However, Bill Clinton is in fact an avid watch devotee with a large collection of fine timepieces.

Perhaps the most famous presidential watch is the Rolex Day Date President, which earned its nickname after Rolex gifted one to Dwight Eisenhower. It was also reportedly favoured by several other Presidents including Roosevelt, Kennedy and Nixon.

So, what does all this mean for the 44th President of the United States ?





On the campaign trail Barack Obama was seen to be sporting a Tag Heuer, a watch that he has owned for some 15 years but more recently he has taken to wearing a Jorg Gray JGC6500 (pictured) which has the secret service logo on the dial. We can only assume that he will continue to wear this particular watch or perhaps switch to something similar but definitely not ostentatious. Obama’s election campaign and victory were all about connecting with the people and sending a clear message that his objectives are to bring back the true meaning to the name of the country he serves, the “United” States of America.

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